About Us

About Us

Who We Are

Our agency is the leader in the Central South Dakota community for providing prompt, accurate and cost-effective service to our customers. KPI Insurance exhibits professionalism and courtesy with each customer and ensures quality service. 

We are very active in our communities. You can spot us at River City Friday Nights or Fishing For A Cure - Ladies Fishing Tournament, helping with Junior Achievement, at chamber events, at school events and more! We are proud of the place we choose to live and proud to support our communities.
 
Our team, led by Kelli Potter, has over 40 years of insurance experience and knowledge between them. Continuing their insurance educations and seeking professional designations to serve you better are always of importance to everyone at KPI Insurance.

We are also a member of our chamber for the Chamberlain-Oacoma Area. Visit chamberlainsd.com for more info or check out their Facebook page. 

What We Stand For

Professionalism

Our clients trust us as their insurance partners. We honor that trust by providing extensive knowledge to help each client meet their unique needs with the best insurance and financial products available.

Education

Despite more than 40 collective years of insurance experience on the KPI team, we regularly pursue further education and professional development to ensure we are delivering the best products to our clients.  


Our credentials are always evolving.

Community

We are involved in the communities we serve as leaders and supporters.


Check out our Gallery!

Accountability

We deliver courteous, prompt and cost-effective service to each client we serve. We strive to make a visit to KPI the best part of your day.


Check out how we are making people happy!

KPI's Professional Designations

AFIS - The Agribusiness and Farm Insurance Specialist (AFIS®) program is a specialized curriculum focusing on the insurance and risk management needs of agribusinesses and farms. To obtain the AFIS certification, the agent must complete five specialized courses on agribusiness and farm risks and insurance. To maintain the AFIS certification, they obtain six hours of approved agribusiness risk and insurance continuing education credit every 12 months, and every third year, they obtain those six hours by attending an Emmett J Vaughan Agribusiness Conference. 
 
CIC -  The Certified Insurance Counselor program is nationally recognized and highly respected insurance professional designation for agency owners, producers, agents, CSR’s, brokers, and insurance company personnel. An agent must successfully complete five CIC courses and pass five exams within five calendar years. To earn the designation, participants must score 70% or better on the two-hour, essay style exam. After receiving the CIC designation, 16 hours of class updates are required.  

LUTCF - The Life Underwriter Training Council FellowSM, or LUTCF® program, is a three-course designation program for financial professionals. The program focuses on fundamental prospecting, selling, and practice management skills, as well as working knowledge of the four practice specialties. 

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